As Renault launches the Wind convertible, it hopes to make an impact in the European subcompact convertible market. According to Renault Product Manager Fleuryse Girot, the Peugeot 207 CC is the Wind’s main rival.
Most drivers of the Peugeot 207 CC are female but Renault is hoping that both sexes will be drawn to the Wind’s design. Girot said that it expects that the Wind’s sleek style would be able to attract women while its sporty look and driving performance will appeal to the men. Renault clarified that the main target group for the Wind is comprised of men and women between 25 and 45 years old who value “fun-driving.”
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