Profits of Nissan Motor Co. will only get a modest boost this year as it sees growth in emerging markets and as it prepares to launch new models, including its Micra subcompact. Other Japanese carmakers have also given cautious forecasts for this year. Toyota Motor Corp. and Honda Motor Co. (No. 1 and No. 2, respectively) have reaped benefits from their lead in fuel-efficient hybrid models in mature markets. Nissan, on the other hand, has expanded quicker in China where drivers still favor cheap, conventional cars. In 2009, Nissan’s sales rose by 45% in China, the world’s largest auto market – easily earning the distinction of being the best performer among Japanese automakers.
Nissan expects growth in emerging markets
Profits of Nissan Motor Co. will only get a modest boost this year as it sees growth in emerging markets and as it prepares to launch new models, including its Micra subcompact. Other Japanese carmakers have also given cautious forecasts for this year. Toyota Motor Corp. and Honda Motor Co. (No. 1 and No. 2, respectively) have reaped benefits from their lead in fuel-efficient hybrid models in mature markets. Nissan, on the other hand, has expanded quicker in China where drivers still favor cheap, conventional cars. In 2009, Nissan’s sales rose by 45% in China, the world’s largest auto market – easily earning the distinction of being the best performer among Japanese automakers.
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